content

Top Tips to Crush Your Content in 2019

We are big believers that content marketing is hands-down the best low-cost, high-leverage strategy for providing value to prospects and generating business. Not to mention, it is so versatile - offering a strategy for agents from a variety of scenarios. Still, the key to great content isn’t only the ideas, it is the execution, which must be thoughtful and relevant to your audience.

As with any marketing strategy, the success is in the consistency and our favorite way to stay consistent is to utilize a content calendar to help pre-plan your content while still leaving space for timely content pieces that can supplement your plan.

When the secret is in the consistent daily actions - we want to make it easier for you to implement. So, we’re sharing our content calendar template (the same one we use here), here are a few helpful tips to executing your plan well.

1. Identify the topics your audience cares about

Different audiences want to hear about different topics and in order to execute a content marketing strategy effectively, you have to consider this when crafting your content. Who are you speaking to? What are the things they care about? What mediums do they utilize? Remember, your content can strike out if you’re just posting it blindly.

2. What frequency can you sustain?

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Sure, posting multiple times per day sounds great and yes, the effectiveness is proven. But if you can’t consistently keep to your content calendar, you might as well not take the time to complete one. Instead, focus on what you can sustain (even when you’re busy). What resources and systems can you implement to leverage when your schedule is more packed?

3. Engagement is essential.

Okay, so you have the best topics, you’ve implemented a schedule and system so that you can regularly post - but oh no! You’re not there to engage with your audience when you post! Tisk, tisk! The point of posting is to engage your audience and utilize low-cost marketing tactics to gain a larger reach and more effective conversations. If you are scheduling posts and not able to respond to comments or interact with your audience, you’re missing the point.

4. Be flexible to time-sensitive content.

While we love the convenience and increased opportunity for consistency that prior planning offers, there are also bound to be timely posts that can really generate a lot of traffic and engagement. Don’t miss those opportunities. Consider supplementing your content calendar or even rearranging it to allow for timely content. We believe that sustainable content calendars are split roughly 50/50 or maybe even a 60/40 pre-planned content/timely content ratio.

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5. Research but give credit!

Many people fail with effective content strategies because they think it all has to be their content. That just simply is not the case. There are so many resources in our local communities that it makes perfect sense to cross-post content to your audience. That said, be sure you are crediting your sources. Taking credit for something you didn’t create just plain isn’t cool.

We know that creating content is tough, but an effective content marketing strategy can make a huge difference in your business. Let 2019 be the year that you build your content strategy and become a true community resource.

Love Is A Verb

Well, just like that, February is here. The month of love. Love is something we're pretty familiar with in real estate. Homes are often bought and sold during moments of falling in and out of love. And of course, there is the ever-popular sentiment of "I LOVE my clients."

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Now, I'm not saying that you don't love or appreciate your clients. I actually believe that you genuinely do. All I'm asking is: do you make a an effort show that to your clients on a regular basis? This thought took me back to the John Mayer song, Love Is A Verb. You see, the act of love requires effort, presence, patience, and action. My guess is that you likely showed your appreciation through a lovely closing gift, but what are you consistently doing now to continue to show your clients you appreciate them? The transaction has finished, but have you fallen out of love? Closing gifts are great, but when you have a stack of branded swag in your office that you grab on your way to closing, it comes off as a generic token of obligation.  I mean, I can't recall the last time someone sold a house because of a knife set their agent gifted them at closing. Worse yet, what if things didn't go smoothly? Still thinking a knife set is a great idea? Instead, why not jump at the opportunity to leave someone with a smile? Take the time to come up with something personalized that show you value who they are and the opportunity to work with them. Sure, it will take more time and more thought, but haven't they earned that from you?

As I was scrolling my Instagram feed this week, I came across The Amy Curtis Group's post about their Vision Board Party. I instantly thought to myself, what a genuinely engaging way to show your appreciation for your clients and friends! And what better way to connect, I mean really connect with people than to explore their hopes and dreams together. The entire idea really got me thinking how lucky we are as agents to help people navigate, achieve, and live so many of those dreams. It is pretty powerful. Isn't it the least we can do to show them, love?

Showing appreciation is a constant process. And with any process, it requires mindfulness in order to continue to deliver. But, mindfulness is hard. Much like love, it requires time, patience, and effort. But it isn't impossible. This month, I challenge you to find little ways of letting your clients - past and present; your friends; and yes, even your loved ones know that they matter and you appreciate them. Maybe it is a quick text with something that made you think of them or maybe it is an email to reach out and check-in. Maybe it is even giving the gift of your time and enjoying their company. Regardless of how you choose to show your love, make sure you remember what John Mayer says....

Love ain’t a crutch. It ain’t an excuse. No, you can’t get through love with just a pile of I-O-Us.”
— John Mayer, Love Is A Verb
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