In real estate, we talk a lot about trust. After all, trust is the foundation of any great relationship - even the agent-client relationship. But while trust is the goal, trust is not instant and it certainly cannot be taken for granted. Working with a new client isn't all that different from dating. When you first start working with someone new, there is that constant - "how much is too much?" thought that runs through your mind. And just like every real estate training teaches you, you have to earn your client's trust to really be able to deliver excellent service. But, before a client can trust you, they must like you, respect you, and feel the value you bring to their situation. How does that happen? Well, there are a few ways.
Getting Your Clients To Like You - It seems like an easy enough idea to get your clients to like you, but this is actually slightly more complicated because it involves saying "no" more than it involves saying "yes." They key to getting people to like you is associating with clients who genuinely like the authentic version of you. The reason why so many agents struggle with this is that they are working to develop any client instead of doubling down on the clients that like their working style, understand their value, and truly want to work with them. The key to getting clients to like you is working with client you like first. The rest will fall into place.
Respect You - Liking someone and respecting them are two entirely different concepts. Respect, much like trust is earned through reliable, consistent actions. Sure, a certain level of basic respect is assumed; however, you need your clients to not only respect you as a person, but as a professional and that includes respecting the boundaries that you set for yourself.
Know Your Value - There is a lot of talk about value and knowing your worth, but I am constantly amazed at the number of agents who feel entitled to defend their commission, but have no substantive reason why they are worth it. To earn your commission, you need to not only be able to articulate your value, but to prove it day in and day out. And the funny thing about value is that it looks different for every consumer, every stage of the process, and every perspective. Taking the time to understand your clients' needs beyond just bedrooms and bathrooms is essential to providing great value.
While these three areas are an easy place to start, great service is more than establishing a good start. Great service is defined in the moments where no one is looking. Great service reflects great character because it shows your desire to do the right thing because you know it is right, not because of some reward at the end of the rainbow.